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Promotional items are used by many businesses in their marketing campaigns, as a way to raise the awareness of brands, products, and special events. There are a variety of different products that can potentially be used in promotional gifting campaigns, including many staple items that have been in use for decades. Some of the most popular examples of promotional merchandise include pens, caps, bumper stickers, key chains, T shirts, USB thumb drives, mugs, posters, calendars, mouse pads, and many more. For an piece of merchandise to be successful as a promotional item, it needs to be small, cheap to produce, and easy to distribute. Promotional merchandise is known by many names around the world, including promotional gifts, promotional items (vim flash) , promo gifts, swag, and advertising gifts. Despite the many advances in media and advertising around the world, promo items continue to be used as a way to raise the awareness of corporate brands and commercial products.

Promotional items have a long history of use in the western world, with evidence of their use first coming during the election of George Washington back in 1789. Since this time, various businesses around the world have given out promotional items in a deliberate attempt to promote themselves and their products. Today, in the 21st century, there is an entire industry that has been developed around the production and distribution of promotional gifts, with a number of trade associations and merchandise producers catering for thousands of businesses around the world. Promo gifts are given out in a range of different locations and scenarios, including trade shows, special events, shopping centres, direct mail campaigns, and product launches. Along with their extensive use in the commercial sector, promotional items are also regularly used by not for profit organisations as a way to raise community awareness about specific issues.

There is a large industry of trade associations involved in the distribution of promotional items around the world, with an especially large industry in the United States. Promo goods are rarely purchased directly from the product manufacturers, and are instead bought from a network of promotional merchandise distribution companies. Along with the classic and well known examples of promo goods, there are also many new items being used such as USB thumb drives, mouse pads, and computer accessories.